Driving impact for forward-thinking organizations across marketing and communications, leadership and culture, in the age of AI.

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Are you ready to lead boldly into the future?

The nature of work is changing. And it’s up to us to define how the future unfolds. 

I help leaders create a vision for the future, where work is meaningful, brands have resonance and we leverage technology in smart, intentional ways.

Partner With Me

AI Adoption for Marketing & Communications Teams

I partner with marketing leaders to navigate AI adoption with intention. In facilitating the crucial conversations teams need to have, I help you move towards a well-defined vision, balancing the desire to innovate with operational realities—and ensuring the full team is aligned on the journey.

Learn about my AI Adoption workshop.

Brand, Content & Communications

Brand authority is more important than ever in the age of AI, and companies need a holistic approach to content, community and communications to break through the noise and be visible in the LLMs.  My approach combines editorial rigor with data and insights to help showcase your unique point of view.

Learn about my Generative Engine Optimization workshop.

Leading Innovation

I coach leaders who are navigating inflection points—finding product market fit, navigating technology disruption, or redefining their leadership approach. I also step in and lead teams through periods of growth, transition, or transformation. In both cases, I bring executive-level vision and strategic insights to help teams move from good to great.

Speaking | Moderating | Facilitating

I love bringing people together to share knowledge and insights. Whether that is leading a panel discussion around AI and Marketing at SF Tech Week, teaching my class on Technology, Culture and Innovation at Northwestern University, or creating a workshop for my community on AI adoption, I thrive at the intersection of storytelling, technology and culture. Invite me to speak or design a workshop for your next offsite.

Learn more about my speaking topics.

Praise For My Work

  • A woman with curly black hair smiling, wearing a black blazer and top, standing against a light gray background.

    "Your partnership on leading innovation through our AI adoption and acceleration at Ancestry and was tremendous. Thank you for inspiring the team and helping us to build the foundation."

    Attica Jacques, CMO, Ancestry

  • A woman with shoulder-length dark hair, wearing a navy blazer, smiling and looking at the camera against a light background.

    "Hayley is a rare talent who turns complexity into innovation. She helped me shape a visionary product while nurturing my development as a leader."

    Heidi Przybyla, Founder and Editor in Chief, Get Real News

  • A woman with red hair smiling at the camera, wearing a dark top, in an outdoor setting.

    "You brilliantly took our team from a place of unease about AI to one of open-minded curiosity. Thank you for your insights and facilitation magic!"

    Tavia Holmes, Executive Creative Director, LinkedIn

Let's connect.