Helping organizations move from vision to execution across brand and marketing, leadership and culture, in the age of AI.
Do you want to unlock innovation and have more impact?
Through coaching and advisory services, I help industry leaders and teams navigate the rapidly changing landscape of AI disruption to raise their visibility, evaluate opportunities, and create the right marketing mix. I partner with you to translate great ideas into strong results.
Partner With Me
Fractional Marketing Leadership
I’ll step in as your senior marketing partner during periods of growth, transition, or transformation. With 20+ years leading teams across three continents—from Salesforce to Airbnb to Logitech—I bring executive-level vision to help you navigate change, tune into customer needs, and create a marketing strategy that drives results.
Brand, Content & Communications for the AI Age
Future-proof your brand for the age of AI discovery by building brand authority through content strategy, community engagement and smart communications. My approach combines editorial rigor with data and insights to help develop your unique point of view. Let’s create a thought leadership program that breaks through the noise and reaches into the LLMs.
AI Adoption for Marketers
I partner with leadership teams to navigate AI adoption with intention. Facilitating the fundamental conversations around adoption of new technologies, I move teams towards a shared vision, and from curiosity to implementation readiness. My workshops will help you balance the need to innovate with operational realities—and how to bring your team along on the journey.
Customer Insights & Advisory Boards
The foundation for great products that solve the needs of customers is research and insights. I’ll facilitate customer advisory groups to help you gather insights that feed into your product development cycle and sharpen your brand position and communications in the market. Or, commission me to do some proprietary research that gives you ownable insights to feed your thought leadership.
Executive Coaching
I work with leaders who are navigating inflection points—whether launching into new markets, scaling teams globally, or redefining their leadership approach. My coaching blends strategic insight with emotional intelligence, drawing on my experience building high-performing teams across cultures. I'm a trusted thought partner for executives who want a strong sounding board and a strategic filter.
Speaking and Facilitating
Feeling stuck about your next offsite or customer gathering? Let’s brainstorm around how I can help facilitate discussions, lead workshops, and guide teams through strategy and planning exercises.
Or, invite me to be a guest speaker. I bring insight and energy to stages around the world, speaking on topics ranging from intentional AI adoption and the innovation mindset to team culture building and women's leadership.
Praise For My Work
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"Your partnership on leading innovation through our AI adoption and acceleration at Ancestry and was tremendous. Thank you for inspiring the team and helping us to build the foundation."
Attica Jacques, CMO, Ancestry
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"Hayley is a rare talent who turns complexity into innovation. She helped me shape a visionary product while nurturing my development as a leader."
Heidi Przybyla, Founder and Editor in Chief, Get Real News
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"You brilliantly took our team from a place of unease about AI to one of open-minded curiosity. Thank you for your insights and facilitation magic!"
Tavia Holmes, Executive Creative Director, LinkedIn
