Personal Brand Workshop
8 Weeks to a Bolder Point of View
The Problem
You've built an impressive career. You have insights worth sharing. Ideas that could change how people think.
But when someone asks "what do you do?"—you either oversimplify or overcomplicate. Your LinkedIn profile reads like everyone else's in your field. Your expertise is scattered across platforms with no clear throughline.
Meanwhile, your peers with less experience but clearer positioning are landing the speaking gigs, the podcast interviews, and the clients you should be getting.
Now is the time to get clear on who you are, what you offer, and why it matters—then build a system to amplify that message consistently.
The Solution
The Personal Brand Workshop is an 8-week intensive consulting engagement where I work with you directly, coaching you through a series of bespoke exercises to build your personal brand playbook and content strategy. In this collaborative process, I bring my full focus to you— and hold you accountable to do the work with me.
I bring decades of experience in building iconic brands at Salesforce, Airbnb, Logitech, and The New York Times—and apply that same strategic rigor to your personal brand.
What You’ll Walk Away With
By the end of 8 weeks, you'll have:
✓ Brand Narrative Document – Your core positioning with the 3-4 ideas you're known for, articulated clearly
✓ Personal Bio – A bio that positions you for the opportunities you want to attract
✓ LinkedIn Optimization – Profile, headline, and content themes that speak to your target audience
✓ Website Guidance – Direction on how to translate your narrative to your existing site
✓ Speaking Topics – 2-3 concepts for talks ready to pitch to conferences and podcasts
✓ Content Strategy – Your 2026 roadmap with themes, channels, and publishing cadence
✓ Brand Book – Everything compiled into one reference document you'll use for years
This Workshop Is For You If:
✓ You're an executive, consultant, or entrepreneur with deep expertise but unclear how to bring your ideas together in a cohesive way
✓ You need to sharpen your messaging and be more visible to land a new job or new business
✓ You're willing to do the work in partnering with me
Total Investment for the 8 week program: $4800
New cohort starts January 26.
In just a couple of sessions with Hayley, I finally nailed what I’ve been circling for years—my purpose, my niche, and how the story I’ve lived is inseparable from my work. She helped me connect the dots between my lived experience and my leadership voice in a way that felt both strategic and deeply personal. If you’re trying to articulate the truth of who you are and what you bring to the world, without turning yourself into a brand robot, Hayley is your person.”
—Elizabeth, Co.Lab Coaching and Consulting