From SEO to GEO: Future-Proof Your Brand for AI Discovery
The marketing landscape is shifting fast. Gartner predicts 50% of search engine traffic will be gone by 2028, replaced by AI-powered discovery through LLMs like ChatGPT, Co-Pilot, and Perplexity. Is your brand ready for this transformation?
In this 90 minute workshop, we'll move beyond the hype and give you a practical roadmap for winning in the age of AI discovery.
In Part One, you’ll learn:
The new rules of discovery: What is Generative Engine Optimization (GEO) and how does it differ from SEO?
Changing buyer patterns: What are the latest trends in buying behavior, including the concept of the “dark funnel” created by AI research?
Content ecosystem thinking: We’ll cover specific tactics for structuring content so large language models pull and cite your brand in their answers. This involves holisitic thinking across your blogs, press coverage, reviews, social mentions, and thought leadership for AI readiness.
The credibility equation: Why third-party validation matters more than ever. Learn how LLMs look to platforms like LinkedIn, Reddit, and Discord to determine brand trust and credibility.
PR as your secret weapon: How earned media and press releases could become your most valuable GEO assets.
In Part Two, we’ll look at the platforms that have emerged as the frontrunners in the last twelve months for managing GEO authority. We’ll dive into some hands-on demonstrations and understand how top brands are using the new tools to their advantage.
You'll leave with a GEO readiness checklist, sample prompts to test your brand's visibility across major AI platforms, and a step-by-step action plan to start building AI-discoverable authority today.
Reach out for a consultation and read my piece on Generative Engine Optimization on LinkedIn.
