Driving impact for forward-thinking organizations across leadership and culture, marketing and communications, in the age of AI.

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Consulting Services

    • Mission, Vision, Values

    • Strategic Planning and Goal Setting

    • Team building exercises to facilitate “win together” mindset.

    • Creation of systems and processes, plus evaluation of technologies needed to work smarter and be more agile.

    • Fractional leadership for periods of growth and transition;

    • Strategy development and alignment, goal/KPI setting;

    • Talent development and team building.

    • Brand positioning and architecture

    • Messaging platform/brand editorial pillars;

    • Content strategy and roadmaps;

    • Executive thought leadership and personal brand development;

    • Translation of messaging into exec comms, sales enablement and product marketing.

    • Customer Advisory Board development and execution;

    • Voice of the Customer development;

    • Insight-driven customer marketing programs.

    • Team Charter and Roadmap for AI Adoption

    • Organization/role restructuring to embrace AI

    • Optimizing the marketing mix for LLMs (GEO) across content, comms and community platforms

Are you ready to lead boldly into the future?

I bring executive-level vision, energy and creativity to build future-facing brands that resonate with customers and leverage technology in smart ways.

Workshops

Building Purpose-Driven Teams

I partner with teams to define their mission, vision and values, driving alignment around strategy and goals, and enabling companies to deliver more value and hit growth targets. With team and relationship building exercises built into the day, the team will come away inspired, motivated and ready to succeed, together. Learn about my Strategy and Team Building workshop.

Human-Centered AI Transformation

I partner with leaders to navigate AI adoption with intention, moving teams towards a well-defined vision for where AI serves them best, enabling innovation and allowing human creativity to flourish. Learn about my AI Adoption workshop.

The Infinite Loop: Brand Building Meets Credibility Building

Brand credibility and trust is more important than ever in the age of AI, and companies need a holistic approach to how they share their vision with the world, build community, and make emotional connections with customers and prospects. I help marketing leaders build credibility through content, community and communications. Learn about my Generative Engine Optimization workshop.

Raising Your Visibility By Finding Your Voice

I coach executives and leaders to find their personal brand voice, develop a bold point of view, and bring key messages to life across audiences they want to reach. Are you ready to be more visible and have more impact with your work? Learn more about my Personal Brand workshop.

Praise For My Work

  • A woman with curly black hair smiling, wearing a black blazer and top, standing against a light gray background.

    "Your partnership on leading innovation through our AI adoption and acceleration at Ancestry and was tremendous. Thank you for inspiring the team and helping us to build the foundation."

    Attica Jacques, CMO, Ancestry

  • A woman with shoulder-length dark hair, wearing a navy blazer, smiling and looking at the camera against a light background.

    "Hayley is a rare talent who turns complexity into innovation. She helped me shape a visionary product while nurturing my development as a leader."

    Heidi Przybyla, Founder and Editor in Chief, Get Real News

  • A woman with red hair smiling at the camera, wearing a dark top, in an outdoor setting.

    "You brilliantly took our team from a place of unease about AI to one of open-minded curiosity. Thank you for your insights and facilitation magic!"

    Tavia Holmes, Executive Creative Director, LinkedIn

Let's connect.