The Workshop

In this two-hour interactive session designed for marketing and communications professionals, you'll gain an understanding of how leading marketers are re-thinking their org structures and team roles, deciding how to leverage AI and where to draw the line. We’ll learn how to evaluate the AI tools that matter, which workflows are changing fastest, and where industry is heading in terms of adoption.

Then you'll identify an AI capability worth developing and commit to a few specific actions that move you from observer to practitioner.

Two weeks later, we’ll reconvene as a group on Zoom to share progress, troubleshoot challenges, and refine your approach based on what you've learned.

Agenda

Part 1: Industry Trends

I’ll share insights from the frontier on how work is changing, skills marketers need now, and how industry leaders are reimagining marketing roles and workflows to meet the AI opportunity.

Part 2: Tools Overview, such as:

• Using AI as a strategic thought partner: Claude Project

• Using AI to create brand toolkits, social assets and artwork

• How creative teams are prototyping ads with Midjourney, Runway and Chat GPT

• Creating sales enablement videos with Synthesia

Part 3: Break-Out Sessions

Hands on demo time to learn by doing and discussion with peers.

Part 4: Create Your Roadmap

What one skill will you commit to learning?

Part 5: You did it!

Join the group for a toast. You might also find an accountability partner in your midst.

Reach out to discuss a custom workshop for your group.