Thought Leadership & Speaking Topics
The Future of Content Marketing: Winning in the Age of AI
We’re entering a world where your next customer may never touch Google before they meet you—they’ll enter through ChatGPT, Gemini, or Perplexity. That’s where Generative Engine Optimization (GEO) comes in. The buyer journey is shifting into invisible AI-driven research phases, where brand awareness and credibility matter more than ever. This talk explores the evolution of content marketing—from Search and Social Media to GEO and AI optimization—and lays out what it takes to show up in the answers that large language models are pulling from. Expect practical strategies for building content, community, and communications that train the models to trust and cite your brand, along with PR moves that ensure your story is surfaced in AI responses. Think of it as a primer for the playbook you’ll need to get ahead of the next big discovery channel—before your competitors do.
Target audience: Marketing teams, Agency teams, Curious C-Suite executives
Whatever it is, the way you tell your story online can make all the difference.
Using the "The Power of Yes" To Propel Personal Development and Career Growth
In today's competitive talent landscape, companies that actively foster internal networks and mentorship see higher retention, stronger leadership pipelines, and more innovative teams. My "Power of Yes" keynote shows your employees—particularly women—how to accelerate their careers through strategic relationship-building, while creating a culture of mutual support. As a media and marketing executive who has led teams through challenging times– including digital transformation and the move to remote work– I've seen firsthand how saying "yes" to mentoring, connections, and opportunities creates exponential career growth. I've built and leveraged professional networks that helped me transition in my career from media to tech leveraging the power of female networks, and the power of yes. I now actively mentor the next generation of leaders using this philosophy. Your audience will leave with a practical three-level framework for building meaningful professional relationships, concrete strategies for supporting colleagues' advancement, and the confidence to invest in connections to create lasting career impact.
Target Audience: Companies, Community Groups, Resource Groups